Top 5 Beauty Retail Android Apps in Romania: Q2 2024

During the second quarter of 2024, the top beauty retail applications on the Android platform in Romania showed diverse trends in downloads and active user metrics. Below is a detailed overview of the performance of the leading apps.

Notino: perfumes and cosmetics had notable download figures, peaking at 7.3K in the first week of April. However, the downloads saw a decline towards the end of the quarter, reaching approximately 2.3K in the final week of June. The app maintained a steady base of weekly active users, starting at 29.8K in early April, with a slight dip to 22.8K by the end of June.

Sephora - Make-up, Beauty experienced a fluctuating download rate, beginning with 1.9K in the first week of April and ending with 1.2K in the last week of June. The weekly active users showed more stability, starting at 11.8K in early April, with a slight increase to 10.2K by the end of June.

CHARLOTTE TILBURY had minimal download activity throughout the quarter, never exceeding 27 downloads in any week. The weekly active users remained relatively constant, starting at 81 and slightly decreasing to 65 by the end of June.

BEAUTY BAY showed low download numbers, with the highest recorded downloads being 88 in the first week of May. The weekly active users saw a peak of 103 in early May, then gradually declined to 42 by the end of June.

Perfumerías DRUNI had minimal download figures, peaking at 12 in the second week of April. The app's weekly active users remained stable, fluctuating slightly between 127 and 118 throughout the quarter.

These insights are derived from Sensor Tower data, providing an overview of the performance of the top beauty retail apps in Romania. For more detailed analytics and insights, visit Sensor Tower.